This book literally unravelled my perspective on the world, myself and my perspective itself (how's that for self-reflexivity). The author, Thomas de Zengotita's profound understanding and ability to articulate the condition of the post-modern psyche reflected by our ever more “me-centered” media channels make this a must-read for anyone who wants to gain objectivity on the way we see the world. De Zengotita is an incredibly funny writer and keeps you completely entertained through various personal stories and examples that he uses throughout to make quite profound and mind-bending points. Check out this “not just a book review” in What Is Enlightenment? Magazine for more information.