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Word of Mouth Marketing: How Smart Companies Get People Talking
by Andy Sernovitz,Guy Kawasaki*
*The authors of this book have yet to be linked to users in our database! It would be very cool if you helped us out here, via the Add Authors page. :)
A Favourite of 0, Read by 1, Owned by 1, Reviewed by 0, Quotes 1

Added on: Saturday, March 03 2007
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Sat Mar 03 21:34:26 UTC 2007
Source: Word of Mouth Marketing: How Smart Companies Get People Talking
Contributed by: Siona van Dijk.
Andy Sernovitz said

The one truth about word of mouth is that the truth always rises to the surface. The truth about your company, products, services, and people is all that matters now.



This book club has 3 members
Siona : Synchronicity Coordinator
Synchronicity Coordinator
NickKellet : Gift Game Guy
Gift Game Guy
Director Tom : Corporate 'Consciousness' Filmmaker
Corporate 'Consciousness' Filmmaker