Word of Mouth Marketing: How Smart Companies Get People Talking
by
Andy Sernovitz,Guy Kawasaki*
*The authors of this book have yet to be linked to users in our database! It would be very cool if you helped us out here, via the Add Authors page. :)
Added on: Saturday, March 03 2007
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Source: Word of Mouth Marketing: How Smart Companies Get People Talking
Contributed by: Siona van Dijk.
The one truth about word of mouth is that the truth always rises to the surface. The truth about your company, products, services, and people is all that matters now.